Fluxus and Commercialism
Dana M. Osburn
Eng101 Writing for Artists and Designers
In 1966, Yoko Ono placed an apple, a real-live market fresh apple, on a pedestal and called it art. To all but a narrow group of artists known as the “fluxists,” this was an act of indescribable ridiculousness. The fluxists, members of the artistic movement called “Fluxus”, did this sort of thing all the time. The word “fluxus,” derived from the Latin word for change, as applied to art, denotes an art aimed at capturing the essence of change. The connotation, of course, was much more political. All of a sudden, so-called artists were doing things like pushing lawn-mowers in basements, playing musical instruments grossly incorrectly, displaying store-bought tea-cups in galleries, and drawing red circles around nearly everything and deeming it art. Despite its senseless façade, a common denominator lies in the focus on breaking away from Eurocentric values about art and the progressively more commercialized world. Fluxus, like Pop Art and Dada before it, was an art movement aimed at criticizing a materialistic society.
If Dick Higgins’ “A Child’s History of Fluxus” is to be trusted, Fluxus began with the idea that “a kiss in the morning can be more dramatic than a drama by Mr. Fancypants”[1]. A group of artists in the 1950s cropped up in
The fluxists were, above all, idea people; hence they focused on the ideas behind the art that they were producing. One such idea was that no one person or group (or institution) could dictate what constituted art and to “establish artists’ nonprofessional, nonparasitic, nonelite status in society.”[4] Believing that existence itself was art, naturally Fluxus was unfriendly to the elevation of artists to elite status. They refuted the notion of art as quasi-religion and the worship of artists and exchanged it for love of experimentation. Traditional media could not encompass fluxus, as by nature it constantly changed and expanded. This presented the need for a means of seamlessly bridging the gaps between established media to both create new media and use some very effective existing media. Dick Higgins solved this problem with his idea of the intermedia, or a “space between media”[5]. Higgins used the term “to describe the ineffable, often confusing, inter-disciplinary activities that occur between genres that became prevalent [in Fluxus].”[6] Within the intermedia, new genres arose, such as concrete poetry and action music.
Fluxus artists, loosed from the restrictive boundaries of traditional media, used their experimental spirit to express disdain for the world’s hunger for the next new wonder-product. Drawing on the “anti-art sensibility”[7] of Pop Art, the objective was “to make the territory of art contested and difficult and is therefore a locus of class struggle in bourgeois culture.”[8]
Though the bulk of the work created by fluxus artists fell somewhere in the greyer realms of the intermedia, some artists expressed the fluxus spirit through the experimental use of traditional media. Sculpture was a popular medium for these particular fluxists, the most famous of which was Nam June Paik. Nam June Paik, born in
Fluxists also employed and distorted music as a means of expressing their ideas. John Cage, seen as one of the founders of Fluxus, worked chiefly in music. He invented the prepared piano, “a piano that has been adjusted in certain ways so that the sound produced is altered. Usually this is done by placing objects between certain piano strings altering the loudness, pitch, and tone color.”[11] Cage was also the first to record music on magnetic tape.[12] His works of fluxus music remain as the best surviving examples of the auditory experimentation done by the fluxists. The music was not music in the sense that it was meant to be pleasant-sounding, or listened-to as part of recreation, but it was for the most part harsh, foreign, distorted, disorienting sound combinations meant to confuse the senses. Often, fluxus musicians were untrained, and rarely was the objective of fluxus music to exhibit the technical skill of the musician. Most likely, the atrocious sounds produced by the fluxus musicians were meant to mock the growing use of music as a commodity.
Despite a continued use of traditional media such as sculpture and music, fluxus was most noted for its use of experimental, nontraditional media. One such form is the happening, or event. Though the work of John Cage is considered a precursor to the happening, Allan Kaprow was credited to bringing the happening to the surface of artistic activity of the 1960s. A somewhat theatrical piece, the happening redefined performance art. The key characteristic of the happening was the ambiguous relationship between spectator and performer, and often, the two became indistinguishable. A happening was not a traditional theatre in that happenings “may occur at a supermarket, driving along a highway, under a pile of rags, and in a friend's kitchen, either at once or sequentially…. The Happening is performed according to a plan without rehearsal, audience, or repetition."[13] Often, a happening occurred in public places “where the artist breaks in suddenly with his performance.”[14] The obscurity of time and place in a happening led to sequential happenings, a series of happenings taking place over a period of time. Some sequential happenings lasted as long as a year! Like other works of fluxism, the happening was meant to emphasize the artistry in the every day, and consequently defy the elitism of traditional theatre and art.
The fluxkit or fluxus box was another medium unique to fluxus. The fluxus box, a descendant of Marcel Duchamp’s Green Box, was a small, compartmentalized plastic box in which fluxus artists collected small items of interest. The practice was started, allegedly, by George Maciunas “who would gather collections of his printed cards, games, and ideas, and put them into small plastic boxes.”[15] This practice inspired the magazine,
Fluxus, because it was not merely an art movement, but a way of looking at the world, underwent its share of political struggle. The main problems arose when George Maciunas, now known as the leader of the fluxus movement, began to fancy himself the boss of fluxus. Maciunas’s attempts to define what fluxus was and was not, and to decide who could and could not be considered fluxus, angered many of the other fluxus artists. Dick Higgins founded his own publishing house, Something Else Press, and this “was interpreted by Maciunas as an act of rivalry”[16] as Maciunas’s publishing house was commonly accepted as the definitive publishing house of fluxus. Maciunas also read intentions of rivalry in the organization of the “New York Avant-Garde Festival” by Charlotte Moorman. Maciunas urged his fluxus friends not to attend in a desperate act to regain the control he believed he was loosing over fluxus, which he, in fact, never had in the first place. Dick Higgins and Nam June Paik ignored this request, further angering Maciunas. Finally, a major split occurred in fluxus when Maciunas organized a picketed protest against the performance of Karlheinz Stockhausen’s Originale in the mid 1960s. The split occurred between “those who were more sensitive to the political implications of cultural activities… and those who were mainly interested in artistic creation”[17] and ultimately led to Maciunas’s resignation as Chairman.
Following the tension and embarrassment resulting from the events surrounding Originale, fluxus artists remained in contact and, surprisingly, continued to do fluxus things. The golden age had ended, but fluxus was not dead. In fact, fluxus activity was heightened in the 1970s with the occurrence of “The Rainbow Staircase,” “Fluxmass,” “FluxDivorce,” and “Fluxshoe.” However, the fluxus events of the seventies had become kitchy and commercial in themselves, being far too glamorized. “Fluxmass,” for example, a mock mass held in the Episcopal Church at
The death of Maciunas marked another historically significant split in fluxus. The historical sector believed that fluxus died with Maciunas, and after 1978 “such central Fluxus artists as Dick Higgins and Nam June Paik could no longer label themselves as active Fluxus artists….”[18] This view was mainly perpetuated by curator Jon Hendricks, who controlled the Gilbert and Lila Silverman collection, the foremost historical fluxus collection. However, some artists, Dick Higgins and Allen Bukoff, for example, continued to practice fluxus despite Hendricks’ efforts to capitalize on the historicization of fluxus.
The development of fluxus incurred an interesting array of deviations and offshoots such as Mail Art and Midwestern Fluxus. Mail Art was the practice of using the postal system as a medium for artistic expression. Mail artists sent illustrated letters, and even three dimensional objects through the mail as works of art. Mail art now supplements the collections of many galleries throughout the world, and even some museums. The use of mail, being one of the more commonplace aspects of life in society, and the constant movement and passing on thereof relates directly back to Higgins’ “kiss in the morning” idea. Mail art says that there is nothing special about the huge museum when even the postal system can exhibit beautiful art.
Midwestern Fluxus was a sort of outsider fluxus movement, as fluxus primarily existed in
The advent of digital technology and the internet beginning in the 1990s allowed Fluxus to make a grass-roots, underground come-back of sorts. The “Fluxus Homepage” created by Allan Bukoff, PhD., contains “An open letter to the remaining 1st and 2nd generation Fluxus,” written by Bukoff in 2005 in order to explain why fluxus is not and cannot be dead.[21] Other websites, such as Digital Salon, Fluxlist and the Fluxus Blog allow current artists operating in fluxus to communicate and exhibit their creations and ideas. Digital Fluxus, however, is a paradox. The internet, because of its extreme accessibility, like the postal system of yesterday, constantly changes from the influence of the massive daily growth of individual user input. Because change is, on the surface at least, the essence of fluxus, the internet seems to be an ideal medium for fluxus. However, because the internet is a product of technology, it is subject to the same never-quite-enough attitude, in that the technology never seems to be fast or reliable enough, so it is constantly being adjusted and tweaked. The internet is a market, and in this market, sellers attempt to peddle their fleeting, novelty wares. Hence, digital fluxus runs the risk of succumbing to the very commercialism which it criticizes.
Fluxus was neither short-lived nor truly ongoing, as “true” fluxus ended in the sixties during the Maciunas power-struggle, but fluxus activities still continue today. Fluxus artists created new media by breaking the boundaries between the existing traditional media, always striving to break new ground by revisiting the old, perhaps overlooked ground on which we walk everyday as human beings. In its many quirky offshoots and its wry, ironic anti-commercialism, Fluxus held center stage in the sixties and seventies as the next new big thing, and thus by nature contradicted itself.
[1] Dick Higgins, “A Child’s History of Fluxus”
[2] Fluxlist Faq
[3] Ken Friedman, Fluxlist Faq
[4] George Maciunas, “Fluxmanifesto on Art Amusement” fluxus debris
[5] Stephen Perkins, Flux FAQ
[6] http://experts.about.com/e/i/in/intermedia.htm
[7] http://experts.about.com/e/f/fl/fluxus.htm
[8] http://experts.about.com/e/a/an/anti-art.htm
[9] http://www.paikstudios.com/gallery/6.html
[10] http://www.paikstudios.com/gallery/1.html
[11] http://www.music.vt.edu/musicdictionary/textp/Preparedpiano.html
[12] http://www.lovely.com/bios/cage.html
[13] Allan Kaprow, Assemblage, Environments and Happenings
[14] Michael Kirby, Happening
[15] http://experts.about.com/e/f/fl/fluxus.htm
[16] http://www.fluxusgenova.org/riconeng.html
[17] http://www.fluxusgenova.org/riconeng.html
[18] http://experts.about.com/e/f/fl/fluxus.htm
[19] http://www.fluxus.org/museum/
[20] http://aporee.org/fluxus/archive2/0079.html
[21] http://www.nutscape.com/fluxus/homepage/













